Perhaps it’s common knowledge by now in order to succeed in this year’s presidential election, the candidates must win over women. Because they comprise the biggest voting bloc, it’s important to address issues that are important to them, such as health- and childcare, equal pay and birth control. These are things that touch all women’s lives, whether they work outside the home, in it, or more often than not in this economic reality, both. I don’t know of any mother, at least when their children were young, who wouldn’t want to stay home with their issue if it were financially feasible. In fact, I knew quite a few fathers who wished they could do the same. But in the majority of cases it’s just not possible, especially since real pay hasn’t kept up with inflation in the last twenty years. Add to that the cost of health insurance and day care–my own sister paid $400 a week for summer day camp for her two kids, just so she could keep her job the rest of the year–and the idea of staying home with the kiddies was right up there with a Grand Tour of the Continent.
So what’s the smart candidate to do? For my money–or vote, which in this election cycle comes out to be the same–I think I would pander, for lack of a better word, to those from whom I’d wish to garner support. I’d mandate that contraception would now have to be paid 100% by insurance companies, that a recent college graduate could still qualify for the family healthcare until they secure their own job, that that healthcare was actually affordable, that the Lilly Ledbetter Fair Pay Act becomes a fiscal reality (click here to see how your state rates), that the next generation would do better than the one before them, that seniors could retire with dignity. These things would be easy to do, in fact, all that would have to be done is fund the status quo. Do that, and the women’s vote could be tied up in a neat little bow. Right?
Well, there are other tried and true ways. Like using out-of-context an off-the-cuff remark by a minor pundit as representative of an entire campaign, then have your wife affect umbrage at it having been said. Call it a “War on Moms,” when in fact the saying of it was “an early birthday gift.” Because now you’d get to use it to Divide and Conquer, pit the hard-working stay-at-home moms against the “career women,” the ones too selfish and venal to stay home, leaving their children in the care of nannies and au pairs and even the cleaning woman when Cook has the day off. I mean, really. The least they could do is send the car around after Tennis Coach. It’s not as if the Junior League lunches every day, after all.
Yes, my dahlings, there’s a definite War on Moms. Don’t believe me? Slip into your Pradas and grab your Louie Vuitton; I’ll swing by in one of my Cadillacs and prove it to you.
Trudy









